The deal is seen as the gateway to the Renner in the home products market, a market with potential

The Gaucho Renner announced yesterday the purchase of network housewares Camicado Paulo for R $ 165 million, including U.S. $ 8 million in debt. The family business born in the Street March 25, popular shopping center of São Paulo, has 27 units in malls in six states and the Federal District. The deal still requires approval at a special meeting of shareholders to be held in early May.
The deal is seen as the gateway to the Renner in the home products market, a market with potential for consumption of U.S. $ 15.7 billion per year in Brazil. Camicado, which has 800 employees, earned $ 153.1 million last year. In terms of price, the shopping malls are located in the middle of the income pyramid, with values comparable to those practiced Tok & Stok and MMartan, according to a statement from Renner.
Besides the units in malls, acquired by Renner, the company founded by Minolu Camicado funeral flowers - a son of Japanese 55 years - also has seven units on March 25, which should be left out of the agreement. These units, which were the genesis of Camicado and function in the model "cash and carry" (wholesale and retail), plus sell housewares popular items as products for parties and toys.
Although Camicado was quoted by private equity funds (equity investment) banks and as a potential target for merger or acquisition, according to Renner took the market by surprise. According to retail experts, the deal makes sense for Renner, giant closed funeral flowers the year with revenues of U.S. $ 2.75 billion and 134 stores. In 2010, the company launched a model of compact units, with the goal of increasing funeral flowers the number of outlets with flag Renner to 250 by the end of 2014. The information is the newspaper O Estado de S. Paul.
Edu Vilas Boas Campinas, funeral flowers SP, Brazil Bachelor of Fashion, post-graduate degree in Marketing Management and specializing in Communication and Semiotics. I have worked with Coordination Visual Merchandising, Fashion Advice and Consultancy, Research & Development Packaging, Fashion Marketing and Management Apparel. But my passion is teaching: I teach courses in Fashion Senac. You can talk to me by email contato@mmdamoda.com.br View my complete profile
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