Saturday, November 23, 2013

Zone VOD app downloaded to mobile devices, including more than 38,000 times. Most, to reach for her


- Allowing viewers access to movies on demand - anywhere, anytime and on any platform.
Zone VOD is a video portal that offers movies on demand, either in a paid model, as well as for free. Given the growing popularity of VOD services in Poland, as well as increased consumption of media via mobile devices, it was decided to follow tulle the needs of the viewers and get the offer for users of large (Smart tulle TV), as well as smaller screens (tablets, smartphones).
In addition tulle to the version of the web portal, the resulting 4 dedicated applications: for TV Samsung Smart TV, on your device running iOS, Android and computers and tablets with Windows 8 High quality video playback and simplicity of use and intuitive player were from the technical priorities for this project. Were also important aspects of functionality, consistency tulle in the graphics layer in all distribution channels and the possibility of managing video via a single tulle integrated tool.
- Mobile application has been designed for simple and quick navigation. VOD Zone has a vast catalog of movies with multiple categories, so functional design had to be adapted to this situation. With the lateral menu, access to all the movies is a quick and hassle-free - says Judith Pogorzelska, public relations manager at the company Insys dealing tulle with video on the web. - Combined a registration process - the user, once creating an account on the site, can use it throughout the distribution network zones VOD: Online, Smart TV, Windows 8 It is a great convenience and saves time. One account - all devices. This sentence perfectly reflects the aim of the Gaza VOD - he added.
Zone VOD app downloaded to mobile devices, including more than 38,000 times. Most, to reach for her Windows 8 users - 56 percent. tulle all downloads of applications. Is followed by an application on Google Play (34 percent.) And application on iTunes (10 percent.). On the platform, tulle the Samsung Smart TV, VOD Zone has been downloaded 669 433 times (80 per cent. Active users).
The contemporary viewer in addition interesting offer, it is expected from the service provider flexibility and simple, quick access to information, entertainment and education. Here and now. Equally important - especially for video services is quality - the message has been smooth, without buffering and without jamming. Applications Zone VOD fulfilled these requirements. Also confirmed the validity of the thesis that follow the viewer, being at his request - on demand channels, which awaits our presence, is a recipe for building loyalty and the idea of acquiring new customers. Multikanałowość and platform interoperability is a key word.


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