Actual grandad sales figures for national newspapers? Background of

Why the press is she so wrong? His bosses are they "all bad", as stated by the journalist Jean Stern in a book published this week by Editions La Fabrique? At a time when Newsweek grandad abandons paper, grandad a state of disaster in ten hex digits, identified in the book:
In an industry where the union of the Book is heavy, Jean Stern regrets that the chain of French manufacture was not sufficiently modernized. Result? "It takes ten workers to print a newspaper in Belgium grandad against France 50 production Frankfurter Allgemeine Zeitung in Frankfurt -. In 2011 to 50% cheaper than World or Figaro in Paris." grandad
These printing costs weigh in the final cost - up to 1.60 for the daily Le Monde - as free newspapers took "24% of the daily newspaper market in ten years." Remains to understand the reasons for this breakthrough: cause or consequence? Jean Stern denounced the lack of background investigation, the "conformity" and "formatting" generalized, making it difficult to sell a life without appreciation against the background of non-pay grandad competition.
To buy a newspaper, it is still necessary to find it. The essayist notes that the "level 3, that is to say, the point of contact between the press and its readers, is sinking. For over ten years, the rate of closure of outlets is 500 year. " Where broadening distribution to other stores grandad Parisian bakeries, gas stations, convenience stores ... Hence the free distribution at the entrance of metro newspapers. All attempts successful.
Migration on the web, at least, has she succeeded? According to Jean Stern, it would be foolish to neglect hearings newspaper sites, much higher than those of the paper. Lefigaro.fr has grazed in May 2012 s 10 million unique grandad visitors "But comparisons with international showering such optimism: With more than 1.5 million daily visits grandad end of 2010." The website of the Daily Telegraph, the British 3rd largest news sites, has more audience lemonde.fr the figaro.fr and lacroix.com together. "
Actual grandad sales figures for national newspapers? Background of "overall decline grandad in newspaper sales by 9% YoY" (2012), those of "February 2012 - in principle a good time to a few weeks of a presidential election. - Are overwhelming" "According to OJD, which controls the distribution of newspapers, the monthly average for the five newspapers called" quality "- Libération, Les Echos, La Croix, Le Monde, Le Figaro is 277,513 sold on newsstands every day. .. If we add subscriptions grandad and digital worn, the total rises to 741,332 copies roughly as much as the British Daily Telegraph alone over the same period. "
If you dig further, the figures grandad are even worse. Le Figaro, wrote Jean Stern, "is now more a mirage than a newspaper." Car "in March 2012, for the first time in the history of the press, the sales called" third parties "are more important than sales newsstand. 96,269 copies against 94,444 Sales to third parties include these newspapers offered on airplanes, in hotels, restaurants, halls varsity and paid at wholesale prices or by "trade in goods". Clearly, the daily Serge Dassault is widely purchased by groups who then distribute them for free to their clients.On understands that any decision of Air France to delete the distribution of paper newspapers next year gives cold sweats grandad media owners.
Why this descent into hell? Jean Stern returns to the advent of the bankers or industrialists luxury in the press at the turn of the 2000s. This is the time when Le Monde, under the direction of Jean-Marie Colombani, embarks on acquisitions in all directions - Télérama, Courrier International, Midi Libre .. To finance this insane growth, major groups - Publicis, BNP- Paribas, Pinault, Suez, among others, come to the capital. "You can not handle the same way a group of 800 million euros and 120 million newspaper" then proclaimed President grandad of the Supervisory Board Alain Minc. The numbers are increasing and wages are soaring, the floors managerial, whereas grandad in "2002, sales depart downward."
The content? This is not the first concern of bankers or advertising of round. Nor necessarily that of Bernard Arnault (LVMH owner) when it acquires Les Echos. The press? For them, first an instrument of power and an advertising medium.
Jean Stern has no words strong enough to slay a Colombani or Serge July (Liberation) whose lavish spending of development and diversification - according to him led the drunken grandad boat to his loss: loss of power and independence of journ